Well, it's proved popular enough to earn itself a BBC headline. Marvel's Avenger's Assemble is dominating the UK box office, taking a cool £15 million in its opening week, after a string of strong reviews. It's good news for writer/director Joss Whedon, who also co-wrote and produced off-the-wall horror The Cabin In The Woods, which currently holds fifth place in the UK chart. And even better news for Marvel Studios, whose ambitious mission to create the ultimate superhero movie has truly paid off, both critically and commercially.
So it's deserved plaudits to Whedon, creator of cult series Buffy the Vampire Slayer and Serenity, co-writer of Toy Story and champion behind writer's-strike-antidote Dr. Horrible's Sing Along Blog. His screenplay for Avengers proved suitably action-packed but also witty and emotional, while his direction was smooth and assured, allowing the two-and-a-half-hour epic to breeze by without a single lull. Producer Kevin Feige has already hinted at a sequel that could still see Whedon attached, leaving the world to contemplate whether Whedon's winning-streak can possibly continue.
It's a strong start to Blockbuster season, which also sees the release of Chris Nolan's The Dark Knight Rises and Marc Webb's The Amazing Spiderman. Three very strong directors. Three legendary comic book creations. Who will reign supreme?
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